A CEO’s and brands online reputation is important for many reasons. For starters, brand reputation can have a huge impact on a business’s finances.
A recent report from Towergate Insurance stated that a corporation’s reputation is thought to be worth between 4% and 5% of annual sales, and found that 65% of senior executives state that brand reputation is linked to online sociability.
#1 Social Media and Blogging
By staying current with all popular social media platforms, a company not only has an online space to promote products and services, but it also has a direct communication route to consumers.
Companies should aim to update popular social media platforms, like Twitter, Facebook, YouTube, LinkedIn and Instagram, at least one a day to drive traffic and increase follower count.
Which social media platforms a company dedicates most of its focus is down to its own discretion. LinkedIn, for instance, is more setup for networking between professionals, while platforms like Facebook and Twitter are geared to facilitate consumer interactions !
#2 Maintain The Personal Reputations Of Top Figures In The Company
The online profiles of CEOs, executives, managers, and even investors can have a big influence on a brand’s online reputation. Senior management teams need to act as role models by emphasizing somewhat of a culture of compliance among staff members.
Executives need to ensure their personal profiles comply with the highest privacy level standards and do not contain any photographs or personal information that may jeopardize a brand’s reputation. You can learn more in this piece of content from VelSEOity.com.
Further, management needs to set the foundation for expectations from employees by always acting responsibly and with integrity during all online interactions.
#3 Put In Place A PR Strategy
It only makes sense to plan ahead for a range of possible online complaints. Creating a PR strategy can also have positive marketing results – negative online comments are often a great marketing opportunity when the right responses are selected.
Marketing teams, partnership companies, and investor relations need to be working to a collectively agreed approach to ensure online brand monitoring is organized, transparent and consistent.
It is also wise to involve those who have knowledge of legal disclosure requirements by inviting them to play a role in constructing solutions to any legal issues that arise.
#4 Maintain Positive Company Name Search Results
The reality is that online reviews and ratings have the power to make or destroy a business… Search engines showcase both positive and negative sentiments surrounding a brand.
In the retail sector, for instance, search engine results are having a bigger and bigger influence on consumer shopping habits. Shoppers are now using search engines to research products and suppliers before placing an order.
Around 44% of online purchases originate from search engines. Consequently, it’s vital that the first page of search results for a company name or brand name showcase the business positively. Google alerts is the best way to track search engine reputation.