Being an influencer is a popular trend today. This is one of the best and fastest ways to succeed on Instagram.
Instagram is now one of the most popular social networking channels in the world with more than 800 million users using this social network every month. Discover the unexpected benefits you will get by becoming an Instagram influencer.
What exactly is an influencer?
The rapidly expanding digital landscape is leaving more and more room for creativity and an infinite number of ways to share information. This has opened up many opportunities for individuals to show their knowledge through various information sharing platforms.
Influencers are people who have built a reputation in the sector in which they operate. Thanks to their expertise, authority and position, they have acquired a large number of subscribers not only by consuming their content, but also by engaging with them.
Influencers have a community that believes in the content they share. They have the ability to influence the way others think and their purchasing decisions.
The advantages of being an Instagram influencer
Increase income
Payments to influencers often take the form of free samples or coupons, but some Instagram influencers are paid in cash to test a product or promote it in their content.
An Instagram influencer with tens of thousands of subscribers could attract more business interest and grow exponentially.
Free working time
Do you want to work early in the morning or do you want to take two days off? It’s up to you!
You can schedule publications so that they are online at optimal times without having to sit in front of your computer all day. Few jobs offer you this level of freedom. And above all, you get to work by doing something you really love.
Inspire and help others
People turn to Instagram influencers for inspiration, advice or fashion direction. It is extremely important to be aware of this and to have a solid understanding of the things you could say or do that could affect your subscribers’ loyalty.
On the other hand, having this kind of responsibility could allow you to build on your success and make measurable and real changes far beyond the social realm.
How to become an Instagram influencer?
Choose a niche that fascinates you
To become an Instagram influencer, the first thing to do is to find a niche that suits your personality. It must be something you are passionate about… Something in which you have a lot of knowledge and interest.
To be an Instagram influencer in any field, you must post regularly and intelligently. It is therefore very important to choose the right niche, as you will have to spend a lot of time searching and publishing content on this topic.
So choose a niche that really interests you. Maybe you’re good at DIY? Or maybe you like cooking and have a great interest in different types of dishes? Maybe you are in fashion and are always aware of the latest styles and trends?
Your Instagram publications should reflect everything that really interests you, not random things!
Your niche could even be a combination of different things, as long as they are not random and too generalist.
Create a remarkable bio
Once you have chosen your niche, you must start refining your Instagram account. The very first thing you need to focus on is creating an organic product that immediately attracts people’s attention. He should talk about your story in a way that engages people.
Remember that this is one of the first things a brand or subscriber will see on your account. So, if you want to know how to become an Instagram influencer, you must first learn how to create an Instagram bio that attracts attention.
Share your stories
If you think you can become an Instagram influencer simply by sharing photos, this is no longer the case. The captions that accompany these photos are as important as the photos themselves. Use them to tell your stories and make emotional connections with your subscribers.
Give them a reason to trust you, follow you and engage with you!
However, in your quest to engage them, don’t forget to be sincere. Instead, share your personal stories in a way that your audience finds them both interesting and authentic.
Make your feed attractive
This is one of the most important elements if you are trying to become an Instagram influencer. Not only should each of your photos be visually appealing, but it should also adhere to an overall theme.
This means that all your photos in your Instagram feed must look good in relation to each other.
Many Instagram influencers follow a particular style to publish their photos so that the color or composition is uniform. You can use applications to edit your photos, or simply use the built-in filters on Instagram.
Make sure your photos are taken in high resolution and with lots of light to make them really beautiful!
Publish content consistently
Publishing content in a consistent way is another essential element to become an Instagram influencer. Most influencers on Instagram post daily. They publish several times a week, even several times a day.
Statistics have shown that an increase in the frequency of publication can increase engagement rates.
However, if you are having difficulty meeting your editorial schedule, you can schedule your publications with automation tools such as Combin Scheduler or Hootsuite.
These platforms allow you to create your content in advance and define the dates and times of publication. So you don’t need to do it yourself, but your content is automatically posted on Instagram.
Choose the right hashtags
Hashtags are important because they allow other Instagram users to find your content. Instagram allows you to use a maximum of 30 hashtags on a photo and I recommend that you use only a few. But what type of hashtags should you choose?
Remember that using hashtags with high search volumes is not necessarily a good thing for you. Because high research volumes also imply strong competition. The chances of your post being discovered using these hashtags are therefore minimal…
Instead, choose hashtags that have the correct search volume and maximize your chances of being listed in Instagram‘s « Discovery » feature.
Engage in a meaningful way
Social networks are about people and how you engage with them. Engagement is one of the most important factors in helping you become an Instagram influencer.
When someone comments on your photos, be sure to answer them. In addition, return the favor by liking and commenting on their content.
Here are some tips to increase your engagement:
- Include a call to action in your legend.
- Publish at a time when you are likely to get maximum commitment (use metrics if you have a Instagram business account to find the best moments).
- Offer gifts and organize contests.
- Use surveys in Instagram stories.
- Track similar accounts and interact with their content.
Use the Instagram stories
Stories on Instagram are probably the best way to develop your Instagram account. In fact, more than 200 million Instagram users use the stories every day. This makes it an ideal weapon to attract more followers and gain visibility.
Even people who are not your subscribers can discover you thanks to the Story Instagram!
By adding hashtags or a location to your stories, you can be discovered by more people. And if you have more than 10,000 subscribers, you can include a link by using a « swipe-up » option in your story.
You can even mark others on your posts and mention other accounts. It’s a great way to build relationships.
It’s also a good way to grow your subscriber base, as these accounts are also likely to do the same for you. And that means you get more visibility.
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