Abandoned carts is a real scourge in ecommerce. Make a follow-up to your customers via Messenger with Recart is an effective way to reduce them.
Over the past few years, Messenger has become an essential marketing channel for merchants and online store managers.
Indeed, in the coming years it will be essential to communicate with your customers via Messenger, you will quickly understand why.
It is thanks to the popularity of this new communication channel that applications exist to allow online stores to adapt.
The most popular solution is undoubtedly ManyChat, but it is not perfectly designed for Shopify…
Fortunately, there are several plugins compatible with Shopify. The most popular and complete remains Recart FB Messenger Marketing, which also allows you to do much more.
But before that, I’d like to tell you a few words about cart abandonment.
Cart abandonment in 1 digit
When one of your customers adds one or more products to the shopping cart, but does not go any further – whether he leaves your shop or not – it is then a shopping cart abandonment.
There are a lot of questions to ask and elements to put in place to prevent your customers from abandoning their orders. The first step is not to ask why a customer has not finalized his order, but rather why he has finalized it and ordered the product?
It is indeed important to take measures to avoid abandoned carts, because the rate of this is around 70%…. It’s just huge.
If in the supermarket we will never see someone fill their shopping cart and leave it at the entrance, in the world of e-commerce it is very different!
There are therefore several techniques to put in place to reduce them to a minimum and one of the first is to remind visitors who have not finalized their order.
Usually, you just have to create a small email sequence containing a reminder, then a promotional code if it didn’t work, but there’s much better.
You can now easily follow-up your customers on Messenger thanks to Recart. Why Messenger? The main reason is that the opening rate is much higher than with traditional emailing solutions.
What is Recart for Messenger?
Active since 2015, the Recart plugin for Shopify is a solution that allows you to send message sequences directly to Messenger.
It is among the most popular Shopify plugins with nearly 5,600 reviews and an average rating of 4.8!
Recart is a very complete solution dedicated to Facebook Messenger and offers many possibilities to manage your customer relations in an optimal way. We’ll see about that.
Recart is known for offering its employees an exceptional quality of work: flexible working hours, holidays on request, team activities, etc.
Great working conditions that allow Recart to be one of the first Shopify solutions dedicated to Facebook Messenger!
Recart’s features to sell more with Messenger
Abandoned cart
Facebook Messenger is very convenient for sending promotional messages because first, there is no spam folder as there’s with mailboxes and second, the opening rate is just astounding at nearly 90% for all sectors combined.
This is a real opportunity and Recart for Shopify has understood this by allowing you to easily build customized Messenger sequences to retrieve some of the abandoned carts on your shop.
In the same way, you can set up a welcome message to send a positive signal to your customers and start building their loyalty at the beginning of their first order.
Order tracking
Allowing your customers to track their orders is nowadays essential to offer a pleasant shopping experience. If you do dropshipping, the ePacket or Standard Shipping delivery methods with Aliexpress offer a code to know the position of a package.
To keep your customers informed of the delivery of their order, it is generally useful to set up a page on your shop or send them emails at regular intervals.
But things are changing as Recart sets up automatic sequences to inform customers of the progress of their order.
They won’t even have to go through external sites to access delivery details!
Promotion and discount code
Just as you would do with a classic email neswletter, it is quite possible with Recart to send updates to your customers on current promotions.
And since it’s about Messenger, you can customize the answers according to what the customer answers:
The engagement is very important and launching promotional campaigns to inform your customers of new product releases, announcements or exceptional promotions is an excellent way to build customer loyalty.
It is also possible to use the power of Recart and Messenger to ask your customers to leave a review on the product they have just received.
Pre-built sequences using templates
Recart provides all their users with prebuilt conversation templates to save you time in setting up and testing your sequences.
They are all optimized and you just have to adapt them to your own e-commerce store. There are currently 7 of them, but others will come with time:
- Welcome advertising message
- Halloween Promotions
- Black Friday & Cyber Monday
- Giveaways and contests
- VIP and premium system
- Welcome message Wheelio
- Abandoned carts
They allow you to convert traffic into leads or increase your number of sales during the year.
As you can see, the templates use a very user-friendly conversation style with GIFS, it’s a great way to communicate on Messenger!
They can be completely modified to adapt them to the products you sell and the image you want to reflect with your e-commerce shop.
3 ways to expand your mailing list
A common way to retrieve emails for your mailing list is to use promotional codes or free guides that you offer in exchange for the visitor’s email.
This is Messenger so it is quite possible to opt for similar strategies, but Recart already provides the necessary integrations to start building a solid mailing list.
By default, 3 capture modes are integrated:
- Sticky Discount Box – A popup offering a promo code when the visitor registers with Messenger. This is one of the best ways to get leads.
- Improved Customer Chat – The famous help bubble at the bottom right of the screen. The ideal solution to start a relationship of trust with your visitors.
- Order Page Subscription – A small window that is easy to integrate into the order confirmation page.
About popups, since it is a very effective technique, Recart is compatible with plugins like Justuno, Optimonk, Privy, Woohoo and Wheeli.
How to get started with Recart in 5 minutes?
Recart is a plugin widely used for Shopify and Shopify Plus, but it is important to note that it is also available for WooCommerce.
So once Recart is installed on your online store, you just need to fill in some basic information to access the interface to manage your sequences.
The first step is to fill in your email address and phone number, then connect your Facebook page so that the application can send messages automatically.
For your first Messenger sequences, I advise you to use the Recart templates available to get inspired.
The two sequences that you absolutely must set up are to retrieve the abandoned carts and welcome messages!
As for the conversion modules, I recommend the popup because it converts a lot, the help bubble at the bottom right of the screen that always reassures visitors and the confirmation window.
And that’s it, in less than 5 minutes Recart integrates perfectly with any Shopify or WooCommerce store for a very fast use.
What’s the price of Recart?
Recart’s pricing is a little special because it is based on the extra sales that the tool makes for you. To make it simple, Recart increases your number of sales from 7 to 15% and based on these figures, it automatically calculates the price.
The first advantage of this pricing is never to pay too much since the price adapts to the performance of your store!
That being said, there is a basic rate of $29 per month. Knowing that for this price, you have access to all the features of Recart with an unlimited number of messages.
If you use the pre-designed sequence templates, your return on investment is maximum, for a time spent configuring your messages very short.
But here again, Recart stands out thanks to its business model that allows you to try the plugin for free for 28 days, so you can judge whether or not the return on investment is interesting.
My opinion on Recart – An essential plugin for your e-commerce store?
Messenger marketing has a huge future because it addresses many of the problems posed by emailing which has low opening rates and messages that sometimes arrive in the spam folder.
One of the major advantages of using Messenger to distribute your promotions and communicate with your customers is the proximity that it provides.
People wishing to subscribe to your Messenger list just have to click on a button, there is no email to enter and this step is very pleasant for your visitors.
Whether you’re just starting out in e-commerce or already making significant benefits, Recart offers the necessary tools to grow your brand!
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