There are many ways to find winning products in dropshipping. This is why dedicated tools have been created, whose main purpose is to save time.
One of the biggest difficulties in dropshipping is the choice of product. No matter how attractive your shop is or the various advertisements you do around it, if you don’t find a product with high potential, chances are you won’t be successful.
The search for the winning product is a complicated but very important task… It requires the utmost attention.
You’re planning to go dropshipping, but you don’t know how to find the product that’s going to be a hit? Don’t panic. In this article, you’ll have everything you need to find your winning product!
Dropshipping in brief
As you may already know, dropshipping is a concept of selling a product you don’t own. In other words, it is a three-way system in which the customer places an order with the distributor or reseller (via its website). The latter in turn forwards the said order to the supplier (wholesaler) who takes care of delivery and stock management.
The focus here is on the product. The more potential he has, the greater his chance of success. The choice of the “winning” product must therefore be made with the utmost care.
There are several tools to help you find trendy products. We will see these tools in more detail, but before that you should know that there are certain products that you should avoid selling if you import them from China. What are they? Follow me!
Products not to sell
If you want to be successful in your e-commerce business, there are a multitude of products that you should avoid selling. Here are the categories of products that are not recommended for dropshipping:
- Clothes: they have a very high return rate and you will also have to deal with size problems. It wouldn’t do you any good.
- Electronic products: in addition to a large number of returns such as clothing, quality problems are recurrent, so it is necessary to ensure the quality of the product upstream.
- Easily accessible products: it is not advisable to sell products that can be found in almost all traditional or non-traditional shops. If you sell fairly common products and know that deliveries will not be made automatically, customers will prefer to go to a physical store.
- Dangerous or fragile products: you must absolutely avoid products such as essential oils, lamps, lighters, weapons, etc. if you import them from China. Any products that may pose a danger to the customer must be avoided. Also, I advise you not to market products made of glass, ceramics or any other products that can be damaged.
- Baby-related products: As fragile and sensitive beings, you should avoid products that could endanger their health or safety.
- Branded products: it is illegal to sell these types of products without first obtaining a licence. Branded products are to be forgotten. The same applies to counterfeits or products from films or series.
Here you will find information on what not to sell if you want to succeed in your dropshipping adventure without any problems. Now that we know which products to avoid, we must turn to the choice of the winning product.
Features of the winning product
There are so many products that one cannot immediately identify the one that would guarantee success. To qualify as a winner, a product must meet certain criteria. If it meets the following criteria, you can be sure that you have found a product with great potential.
- The product has to solve a problem: To interest people, it is interesting that your product meets a specific need. Customers do not browse websites looking for products that are of no use to them. What they are looking for is a product that would solve one of their problems. It will therefore be much easier for you to sell a product that meets one or more needs.
- The “Wow” effect: A product has a good chance of being sold if it causes a “Wow” effect to the customer. It should appeal to the client’s interest through its originality and practicality. At first glance, the winning product should make the customer think “Wow, I absolutely need this!!”.
- Interesting margins: The winning product must allow you to make an interesting margin in order to be profitable. The margin is the difference between the purchase price and the resale price.
- Serious suppliers: it is very important to check the reliability of the supplier. It will be necessary to work with a serious supplier who can ensure that packages are delivered on time to customers.
The winning product must therefore be able to meet several of these criteria. In practice, however, it is much more complicated to find the winning product. That’s why there are several tools that help in this quest.
The tools to find a winning product
Hotproducts.io offers many features to set you apart from your competitors, in particular the audience builder or the commitment calculator that will simplify your search for products as much as possible.
The solution is paid for but is extremely comprehensive, the site team offers training resources in digital marketing on Shopify and Facebook as well as 24/7 support.
The tool lets you import hot products, as they call them, directly into your Shopify store with just one click.
It also offers tailor-made product descriptions. The 1-click import tool will instantly give you the product title, a high conversion sales description, prices and also images.
Facebook video ads are extremely important, so they should not be neglected.
Hotproducts gives you access to a video editing software to design your own product videos quickly. The tool is very easy to use and allows, thanks to the URL of your shop, to generate a video ad.
Many other tools are provided such as the addition of new daily products for example.
The best is to go directly to see all the features offered on the official website.
The tool team offers you 3 different offers with an Elite plan that is very regularly, if not constantly, on promotion.
The basic plan is $27 per month but you should know that it is not really useful to take full advantage of all the features offered by the tool.
In any case, Hotproducts remains inexpensive compared to everything it offers. The best thing is to go and get an idea directly thanks to the possibility to test the service for free during 7 days.
I’ve already mentioned this tool in my article that explains how you can find winning products, but I have to go further with Ecomhunt, which I personally use regularly for my product research.
This is the home page of the tool. It’s not as user-friendly as some, but it’s just as effective!
The tool works as follows: The Ecomhunt team adds daily and manually products with high sales potential.
Ecomhunt offers on their product pages, a lot of very relevant and useful information to give you an idea of the potential of the product and help you develop the audience around it.
Among other things, the tool offers you a product saturation inspector that tells you how many online shops sell this product.
An even more interesting feature is that the tool offers you directly a promotional video.
It’s up to you whether you decide to use it or not, but you can already draw inspiration from it.
It also gives you access to all the details of the Facebook Ads that worked for the product with the ad’s audience settings, the ad that worked best and finally the engagement it generated.
Finally, another very interesting feature if you work in the English-speaking market, the tool offers you a list of Instagram influencers related to the product.
Ecomhunt offers 2 plans, the first one is the free version of Ecomhunt and the second one is the pro plan at $29 per month.
The free version is great because it allows you to test the tool and get an idea!
You are limited to 2 products per day but that’s not a problem because the tool already provides you with a list of products with high potential.
Finally, the pro plan gives you access to all the features of the tool. It’s still cheap knowing that you’ll make it worth it with only one or two sales.
If you want to know more about Ecomhunt, you can read my recent full review!
AdSpy works differently from other tools. It’s different because it’s not going to give you a list of winning products, it’s going to find you Facebook and Instagram ads with high potential.
It is thanks to AdSpy’s ability to find advertisements that you will find products with high potential.
This different approach to finding winning products also gives you the opportunity to find your direct competitors and analyze their advertising.
You have the possibility to make extremely precise searches thanks to the integrated filter which is very complete.
Searches for ads by keywords or demographics such as age, gender or country. You can also find ads only on Facebook or Instagram. Based on your search, you’ll get a list of ads, so check it out…
AdSpy is an excellent service that allows you to find a lot of interesting ads. The downside is that it is relatively expensive, $149 a month, it’s not cheap.
That said, it will save you a lot of time that you can invest in something other than finding winning products. It’s still an excellent tool as long as you use it properly.
This service will provide you with highly relevant information about your product, related videos, publications and overall, a general analysis of your product.
The tool is very simple to use – you search by keyword a product or a niche with the possibility to add filters like includes a bit.ly link or all the publications of the last month and D-nicheur will provide you with a list of data . A very large list of data relevant to your research.
Then it’s up to you to look at what interests you, determine the strategy of your competitors, find out which ads worked best, etc.
D-nicheur offers two monthly packages, both of which include winning products offered daily in addition to access to the service.
The first one is the classic offer at 19.95€ per month which gives you as a bonus 1 high-potential product per day. The second one, for only 10€ extra or 29,95€ per month, provides you with 3 high potential products per day.
#5. Pulse Seller
Selller Pulse is not one of the best French tools to find winning products.
Extremely simple, Seller Pulse mainly allows you to study Aliexpress and Amazon sales volumes in real time to find products that are very successful.
To sign up for Seller Pulse, simply log in via Facebook. 3 days are offered to try out the features of the service.
After this period, the service will be charged between 25 and 34 euros per month. However, this price seems derisory compared to the services offered!
You will indeed be able to make your subscription profitable very quickly.
When using Seller Pulse, you must first select a niche. You then have several filters at your disposal that will allow you to sharpen your searches. One of the strengths of Seller Pulse is the possibility to choose the period of time over which you want to study the sales of a product.
Thus, Seller Pulse helps you to determine whether a product with a high enough sale can be a winner or whether it is saturated.
It sounds complex enough, but it’s not…
In fact, if a product has been sold several times over the last few days, but overall sales are lower, it’s because it’s a new product. This new product sells in large quantities, which makes it a product with good sales potential.
In short, when the results of your searches are displayed, you can sort by the number of orders over the « x last days » in order to display the different products.
#6. Aliexpress Dropshipping Center
There is a little known section on Aliexpress called « Aliexpress Dropshipping Center ». This section allows you to get many winning products classified by niches directly from Aliexpress.
Thus, with the « Hot DS Items » tab, you can get a list of the most sold products in dropshipping at the moment.
The « Product Analysis » tab is much more interesting. To find out if you have a winning product, just paste the Aliexpress link of the product and you will automatically get the daily order volume of the product on Aliexpress.
The more orders this product has, the more likely it will be a winning product.
Functionality Aliexpress Dropshipping Center is very easy to handle and the figures are directly provided by Aliexpress.
In addition, there is another tab « Just for you » which offers a list of trendy products that will suit your niche if you have already placed orders on Aliexpress.
Remember however that to benefit from the Aliexpress Dropshipping center, you must first have an Aliexpress account.
Well, now that you know how to source products, you need to get the best e-commerce solution to launch your shop if it’s not already the case.
There are many others, but it is useless to present all of them because some will have exactly the same features as others and will be much more expensive.
These are some of the best tools for finding a winning product!