When you operate an online store, you may want to expand your product line and stand out. Getting into POD is an excellent way to do this.
Most dropshipping shops are supplied directly by Aliexpress or Alibaba. This is a wise choice because it has many advantages.
The main problem is that a very large number of beginners source the same products over and over again…
This has the direct consequence of increasing competition, reducing margins and in some cases reducing the user’s confidence in the product.
A large part of dropshipping shops are set up anyhow and do not give confidence at all…. It is therefore essential to stand out if you want to build a stable business.
What is Print-On-Demand and how does it work?
It is one of the best solutions to stand out and offer original items that cannot be found elsewhere.
The principle is very simple and can be perfectly combined with any dropshipping shop. The POD consists of providing personalized items such as clothing products, printed and shipped by the supplier.
Just like dropshipping there is no stock, inventory or delivery to worry about. This is why printing on demand offers a great deal of freedom because it allows you to create and propose your own designs and patterns.
As an entrepreneur and e-merchant, you understand the importance of offering this type of item – it’s very easy to set up, it offers great flexibility and there are a lot of possibilities for development! Here are some of the products you can offer in POD:
Moreover, you can entirely set up a e-commerce only with printed products.
Print-On-Demand: Pros vs. Cons
As you can see, there are many advantages to starting a POD business, not to mention the fact that it is very quick to set up.
- POD can be very useful to test and validate a business idea without having to stock it.
- If you are a Youtuber, Blogger, Artist, etc… You can easily set up a POD shop and offer your community unique designs.
- There is almost no financial investment, except perhaps to find designs.
- Just like dropshipping, you don’t deal with shipping or printing because this whole process is managed by your supplier.
Suppliers who are generally based in Europe or the United States, deliveries are therefore much faster!
However, all this at a cost, margins are lower because the quality is better. Certainly, this cost is negligible for some shops but it can cause problems if you sell a majority of POD items.
So you have to work on your branding to increase the notoriety of your dropshipping shop. That’s good, that’s exactly what the POD can do for you.
How to Print-On-Demand in 3 simple steps?
Several steps are to be considered if you want to develop on-demand printing on your shop or even launch your own brand with POD.
1. Choose a service provider
Choosing the right service provider is essential. It is necessary to look at delivery times, printing techniques, costs, possible customizations, etc.
So to get started, the following service providers work for Shopify:
And here are the same providers if you work on WordPress with WooCommerce:
There are other partners to start in POD including Spocket, which allows you to work with European suppliers, among other things.
2. Finding designs
There are several methods to find designs and create original designs for your cool POD products.
Work with a graphic designer
To work on your designs as carefully as possible, you will need to use a graphic designer. There are several possibilities depending on your budget and the result you want to achieve.
With a solution like Fiverr, you can hire a graphic designer at a lower cost to create a design for you or even a range of designs why not!
In the same style, you can check out Upwork, which is an ideal solution for hiring a freelancer. A much more expensive alternative that exactly meet your brand’s needs is to work with 99designs to get cool designs like this one:
Find existing designs
Another method to find designs and of course to use existing ones. There are several ways to proceed.
You can find designs on sites like Dribbble. All you have to do is contact the creator for a partnership in the form of a commission on sales.
Some sites offer designs created by professional graphic designers after a paid membership, which can be used indefinitely and are totally royalty-free.
This is the case with T-Shirt Design Club, which regularly creates new cool designs!
Use your skills
You may be a graphic designer yourself or a Photoshop master? Well you can consider using your skills. The designs can be very simple so it’s absolutely not a problem, even for a novice.
No, the real problem is finding inspiration… It’s hard to get it.
To solve this problem, you can look at Pinterest with the superb designs available for everyone. You can just start searching on keywords like « tshirt design » and the results will come out.
You can also go for a ride on Etsy by typing the same keywords.
3. Create mockups
A mockup allows you to display a design on a product to put it in your online store and give visitors an idea of the final result. There are free and paid solutions.
Especially if you want to work with one of the service providers I mentioned above, you can use their mockup generator very easily.
Another paid solution is to use Placeit mockups to have a very wide range of mannequins and photos. You can even use videos for your products.
Print-on-demand offers a lot of possibilities for evolution and there are some very nice things to do!
By allowing you to stand out from your competitors, you will be able to increase the perceived value of your products and your store without too much effort.