If you have understood the importance of copywriting to sell online, you also know how essential it is to be trained.
Well that’s good, I was in the same situation. The truth is that I stagnated for a very long time at the sales text level. I even sucked at being completely honest!
Now, things have largely improved because I now use copywriting in my emails, on my sales pages and globally everywhere I promote my products.
I have gained some experience in this essential area of webmarketing and I will share with you how I did it, what methods I used to learn.
Where to start?
When working on the web, it is essential to master several skills related to this sector. How to create a website, how to manage it or how to sell products…
A whole bunch of questions that web entrepreneurs – some of which are considered digital nomads – try to answer through YouTube videos, blog posts and the like.
Because we must be realistic, a large part (if not the majority) of the creators of the net are self-taught. They have learned everything by practicing.
This is a golden rule that you have to understand in order to go online!
There are many specialized schools, but the current format of apprenticeship in France is very bad, for several reasons that I will not develop here.
Besides, people who want to live off the internet are rarely passionate about these schools. Some even try to avoid them, it’s to say how attractive they are…
Now if I tell you this, it’s not for nothing. The answer to the question “How do I learn copywriting?” can actually be extended to many other similar skills.
This question therefore comes down to asking more generally: “How to sell online?”.
Copywriting training in 3 tips
Tip 1: By learning on your own at first
You probably guessed it, I’m not a big fan of the school. I’m more one of those who want to be on my own, at least in terms of learning.
I mean by being on my own, looking for my own solutions, being autonomous. It doesn’t mean not using qualified copywriters.
Advice from others is always relevant and often saves time.
The Internet is flooded with quality resources, and even if you have to search for a long time and go through dozens of pages and videos, you’re bound to find useful information.
Afterwards, the big problem with the internet is that the information is not grouped together: you find a video here, an article there. So you have to combine the data and make a synthesis.
It is from this synthesis that you will get the most out of your learning!
First of all, I recommend two things:
- Look on the net for free information (articles, videos, white papers, etc.)
- Join a community of copywriters
The second point is in my opinion almost indispensable. Why is it so? Because during the first weeks and months you will have questions.
Questions for which it is sometimes difficult to find an answer on Google. That’s where communities come in!
Thanks in particular to Facebook groups, you just have to type “copywriting” in the search bar to find dozens of groups…
Include one or two of them and ask the questions that bother you in case you have them. Most groups are responsive and caring members.
Tip 2: Practice, practice and practice!
This is the most important point for me. What’s the point of learning dozens of techniques if they are not applied? Nothing, let’s be honest.
That’s why you need to practice your copywriting. Even if you have nothing to sell, it is possible to do useful copywriting.
Maybe the first thing is to write email sequences. If you have an activity, it’s essential to have one!
So in addition to retrieving qualified leads thanks to a Lead Magnet, it is imperative to work on your automatic sequences first, and your scheduled email campaigns second.
For example, you can start by writing 3 different emails over 3 days:
- Day 1: Introduce yourself in a few lines and explain to your subscribers who they will benefit from your newsletter.
- Day 2: Presents a first offer. If you don’t have one, you can become an affiliate.
- Day 3: Presents a second, different offer.
Becoming a good copywriter is possible, even if you don’t have a product or service to offer.
Tip #3: Reading books
The books contain a wealth of useful information for those seeking to learn. Not only in copywriting by the way, all marketing skills are covered in expert books.
Natural referencing, sales tunnel, advertising, …
So why not take advantage of all this knowledge at low cost? Because yes, books are really cheap. The knowledge you gain stays with you for life!
Here is one of the bestsellers in copywriting :
Reading books is a real habit to take in order to constantly evolve in the right direction.
One way to go further is to train with experts in their fields. Often criticized, training and other sales programs are often expensive.
We very often arrive at prices exceeding 500€, sometimes even 1000€!
Personally, I always advise to look at the online courses on Udemy because they are above all affordable, complete and there are regular promotions. In fact almost every month.
For less than 20€, it is possible to have several hours of quality content. Udemy is a great platform for that.
Is learning copywriting essential?
Like all the knowledge that allows you to sell more, to be better in your life and to become a better person: yes!
Being a good copywriter is a step to take, but it is worth it. You become one over the years, after hundreds of failures and thousands of corrections.
So in my opinion, it’s essential to be trained to write sales texts that sell. This is clearly part of the key knowledge to have when working on the web.
You are now fixed on the answer. It’s up to you!