You’ve heard the word copywriting, but you have no idea what it can mean? That’s why we’re going to look at this together.
Above all a very well-known practice in the world of marketers, copywriting is a term we hear very often on the web.
Moreover it is completely normal, because it is an indispensable skill to sell products or promote its services on the Internet.
Today, I’m going to talk to you about what this English term means and the different jobs that are related to it.
What is copywriting?
Copywriting is the use of words and expressions aimed at writing unique content to promote a product, an opinion, an idea, a person or a company.
This is an official definition. To make it short, it’s an activity that consists in writing sales texts!
The copywriting therefore corresponds to the written content that you are used to seeing on the advertising pages of social networks. The content is also present in the sales pages.
This is the text you can read on a website, from the landing page to the page of a physical or digital product.
The main purpose of this specific type of writing is to get people to go to a website, pay for a product, promote a person or company.
It also makes it possible to inform the Net surfers on the current events… It all depends on the copywriter’s client’s objective.
So the person who does the copywriting is called the copywriter, it’s sort of the same thing, it shouldn’t seem strange to you.
What is the job of a copywriter?
The copywriter or web editor – in some cases – is nothing more than the person who writes texts for marketing purposes.
He is a professional who masters the techniques of writing and the art of selling in writing!
Indeed, he must have a good writing style and master the rules of spelling and syntax of the language in which he writes these articles.
Don’t be surprised, a web editor can write in several languages, it’s common.
Of course if he masters these different languages well. He must be able to make flawless and easy to understand articles. In other words, he must be able to write clear, incisive articles that will impact his client’s target audience.
In addition, the web editor has several writing skills to his credit and therefore collaborates with several structures on the web. Notably, websites and blogs, social media, newsletters, advertising flyers, commercial mailings, etc.
But the copywriter – the copywriting specialist – must understand the levers of human psychology that allow sales texts to be effective.
Is copywriting a real profession?
Without any doubt, yes!
The copywriter is a real profession that feeds his man. Most people think that it is enough to know how to write to become a professional web copywriter .
This is not the case, writing is a job that requires discipline as in any field if you want to succeed. It is often a matter of years to master your texts to perfection.
It’s a profession that is constantly evolving, a copywriter who starts out will continue to acquire new knowledge, even after 20 years in the business!
The job of a good copywriter is not limited to writing or rewriting content, it also requires knowledge of marketing and communication.
How do I become a professional copywriter?
Web copywriting is a field that requires rigor and above all patience. Indeed, the art of writing impeccable and limpid articles is acquired over time.
If you are a beginner in the field, don’t be surprised if you still can’t manage to write the texts you see all over the place.
It is important to understand that these texts are written by web writing professionals who have made numerous corrections before arriving at the desired result.
This would mean the more you write, the better you will be able to write quality articles. However, to become a specialist in the field, you have to go through several steps…
Step 1: Training
Knowledge is the key to success in all sectors of activity.
This is why you need to train yourself to know the basic principles, writing skills and strategies to reach the level of an expert in the field.
So you have several options at your fingertips:
- Have you trained by an expert in the field. A person who has really reached a high level in writing sales texts ;
- Read books on writing and human psychology;
- Do self-study by following videos, reading blog posts and asking for help in communities of writers.
These different means will allow you to acquire the basics of copywriting and become an excellent copywriter in the future!
Step 2: Find your area of interest
Before you start looking for customers or creating your blog, you must first define your niche.
Indeed, it is a question of finding your field of predilection and which type of reader you intend to target with your texts.
Write only on the topics you like. You may think that this approach limits you and will find you fewer clients, which is totally false.
Many sites and clients prefer to entrust their article to an editor who specializes in certain themes. This is a guarantee of quality!
If you haven’t found your niche yet, find my free guide dedicated to this essential yet often underestimated task.
Step 3: Practice
Practice is necessary. If you don’t apply the knowledge you’ve learned, it will never be useful to you.
So for that you need to write sales texts, whether it is through programs that you sell in affiliation, an online store that you own, or via emailing.
A method that consists of sending emails to your audience, in a programmed or manual way.
Only and only in this way will you progress. You may have read all the books on copywriting, but if you don’t put them into practice, it’s useless.
It’s up to you!
Now it’s your turn to build sales pages, write powerful text, and send personalized emails.
The first step, as you have seen, is to train yourself, either through the free content available on the net, or through books, or through something else.
Another thing like my Word Machine guide, a guide where I explain what I learned about copywriting and how I apply it to generate sales on the internet.
It’s not a training, it’s a guide, which is much more affordable for everyone!
Anyway, if you have any questions, don’t hesitate to comment. If you liked the article, you are free to share it, good writing 🙂